Bubble Up began in 1919 as a lemon-lime carbonated soft drink. Originally owned by Sweet Valley Products of Sandusky, Ohio, Bubble Up was produced ten years prior to its well-known competitor, 7 Up.
The first trademark registration was filed on August 13, 1919, with a registration date of April 14, 1921. Subsequently the brand was owned by the Bubble Up Company, Inc. of Chicago. With the tag line, "A kiss of Lemon, A kiss of Lime", Bubble Up was distributed in the Coca-Cola bottler network prior to Sprite.
The Monarch Company of Atlanta purchased Bubble Up in 1978. In 2007, Bubble Up was purchased from Monarch by Hedinger Brands, LLC for the U.S., Canada and Mexico and licensed to The Dad's Root Beer Company, LLC. The Dad's Root Beer Company headquarters is located in Jasper, Indiana.
Dr. Wells was developed and introduced in 1935 as a "pepper-style" carbonated soft drink by Ludford Fruit Products of Los Angeles, California. Ludford Fruit Products was located on S. Western Avenue in L.A., and was also the National Headquarters for Alka-Time and Hollywood Beverages.
The Monarch Beverage Company of Atlanta purchased the brand in 1987. In 2007, Dr. Wells was purchased from Monarch, along with Dad's Root Beer, Bubble Up and Sun Crest, by Hedinger Brands, LLC and licensed to The Dad's Root Beer Company, LLC. The company headquarters is now located in Jasper, Indiana.
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